Build study · Real estate · East Austin · demonstration build · live on the internet
Maria Delgado, REALTOR®
“Every agent in Austin has the same headshot, the same portal profile, the same 'trusted advisor' line. Sellers can't tell us apart — so they pick whoever a friend mentions first.” — An agent's site has one job the portals can't do: make one specific human memorable and credible in the sixty seconds a seller spends deciding who to interview. Generic equals invisible, and invisible costs listings.
The thinking, before the pixels
1 · A person, not a brokerage
The site is built around Maria's name, her neighborhoods, and her actual track voice — serif typography and editorial layout that reads more like a profile than a portal. Differentiation IS the strategy.
2 · Listings presented as stories, not rows
A featured-listings section with real hierarchy — one property leading, others supporting — because a seller isn't browsing inventory; they're auditioning how their own home would be presented.
3 · One CTA: the conversation
Nobody hires an agent from a form. Every path converges on a low-commitment consult — the exact next step a seller is actually willing to take.
Open the live build →
What we deliberately left out
No IDX widget soup, no mortgage calculators, no market-report clutter. Those belong to portals. This site does the one thing portals can't: make a person memorable.
Measured, verifiable
- ✓ First byte in ~0.11s from the edge
- ✓ Serif/editorial system — visibly distinct from every other build in this catalogue
- ✓ Structured data present for local search
If this were your business
A real engagement starts the same way this study did — understanding the week, not the website — then adds what no demo can: the free look at your actual business, a fixed written quote, your baseline numbers, and the day-30 review against them.
Find out what your website is costing you.
Free 15-second checkup, or tell us where it hurts and get the free look — honest findings, in plain English, yours either way.
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